Bast, an Egyptian cat goddess.


ICAEW logo

The mark is an evolution from the traditional Chartered Accountant logo. It retains the Institute lady, Economia. The way she looks has changed to a more modern, leaner incarnation which positions her well for the future and as a symbol she retains the ever important highest professional standards.

Economia represents the true values of good management. The earliest known illustration of her is in a book "Iconologica" by Ceasare Ripa published in 1603 A.D.

She is depicted with items which still have significance for us today:-
The rod - signifies command
The rudder - the symbol of guidance
Pair of dividers - denoting accurate measurement.

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