The mark is an evolution from the traditional Chartered Accountant logo. It retains the Institute lady, Economia. The way she looks has changed to a more modern, leaner incarnation which positions her well for the future and as a symbol she retains the ever important highest professional standards.
Economia represents the true values of good management.
The earliest known illustration of her is in a book "Iconologica" by Ceasare Ripa published in 1603 A.D.
She is depicted with items which still have significance for us today:-
The rod - signifies command
The rudder - the symbol of guidance
Pair of dividers - denoting accurate measurement.