Bast, an Egyptian cat goddess.

ICAEW Logo.

ICAEW logo

The mark is an evolution from the traditional Chartered Accountant logo. It retains the Institute lady, Economia. The way she looks has changed to a more modern, leaner incarnation which positions her well for the future and as a symbol she retains the ever important highest professional standards.

Economia represents the true values of good management. The earliest known illustration of her is in a book "Iconologica" by Ceasare Ripa published in 1603 A.D.

She is depicted with items which still have significance for us today:-
The rod - signifies command
The rudder - the symbol of guidance
Pair of dividers - denoting accurate measurement.

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